6 Must Read Tips Before Registering a Domain Name

There are many things a web designer has to think of when designing a website. Moreover, if he has full responsibility, he has to come up with a good domain name as well. Although many think it is not so important, the domain name is as important as your company name, the website or the Facebook page. Having a good domain name will many times not only bring you more traffic, but also make your webpage easier to remember – and this brings traffic too.

Finding the perfect domain name is not easy in today’s web. Many of the domains which you could think of using are either used by another company or bought for profit by individuals or even other businesses. Web professionals often spend more time finding the right domain name than designing an identity or a website.

Branding

Branding is a very important concept for a business. Every company has a brand, which represents their name, logo, color schemes and visual identity. However, not all of them are branded. The difference is in the brand awareness. A company with a brand awareness relies on their customers’ ability to recall and recognize their brand in different conditions and link them to their brand elements. It has something to do with clients being satisfied with a product and recognizing the products. It is the difference between Coca-Cola and a no-name Cola company. Or the difference between Apple and a Taipei-based unknown tablet producer.

Ten years before it was not the case, but today if you have a company and want a powerful brand, basic knowledge of domain names is very important, as it is similar to your office address. It is where people can find and get in touch with you.

Extensions

The three most used extensions in the world are .com, .net and .org. A domain name with one of these extensions might seem ideal for any kind of business. Going for a free international domain such as .tk might not be so successful. It happens many times that visitors can’t remember your website, so they try the name and these three popular extensions. This is what I also do most of the time, as I assume a company I would be interested in doing business with, or a website I would be interested in visiting would have one of these three extensions. The three top extensions got so popular that, as I just said, visitors just expect companies to use them.

Some domain names providers offer the option of buying all three at a discounted price. Having all three of them with your brand name will be very useful for you in the future – this is a very intelligent move that will put you in pole position.

Another advantage of using all three (or one of the three) is that they are very cheap to buy. The support for them is also all over the place and it it more difficult to find a provider which doesn’t sell them than one which does. Now I am not saying you simply have to own one of these three. WordPress co-founder Matt Mullenweg has one of the coolest domain names ever: www.ma.tt. Yes, he has a Trinidad & Tobago domain, but  it fits his name perfectly. If you can find something intelligent like that, go for it. But think of the fact that people who don’t know too much about the web don’t even realize there is something else besides .com, .net and .org.

This section should be food for thought. However, choosing the domain extension should be one of the easiest task in creating a powerful brand. But wait, there is much more to follow.

Location

Talking about extensions, location is something else you might want to think of. It depends a lot on your business and its purpose. It depends a lot on the audience, market and their behavior. If you have a Danish company targeting only Danes, having a website ending in .com would make no sense, when the option of having a .dk extension is easy to spot. All countries have their own domain extensions. TLDs (top-level domains) are obviously not the only ones available.

Using a country-code TLD is mostly for companies and individuals in the respective country. Wikipedia has a long and complete list of worldwide TLDs. It is easy to notice that some of them require either having a company registered in the country or at least a permit of residence, therefore registering them might not be so easy if you look at coming up with a trick as Matt did.

It is also an option for the ones targeting nations not using an English alphabet, like the Asian or Arabian countries; or Russia. Those are called IDNs (Internationalized Domain Names) and you should only use them to supplement a .com address (or any other TLD); otherwise it will get confusing for visitors whose main language is English or whose alphabet is the one we use in Europe or America.

Hacks

We talked about them a bit earlier. Hacks are those smart things you can do to integrate the domain extension into your domain name. Surprising or not, there are even tools out there on the web that can help you find possible combinations. Domai.nr is probably the best one to use, as it gives you very many options at a simple search. People decide to use hacks not only because they are cool, but mostly because they are very close to finding the right domain name for their company, but it is taken. This is so frustrating and it will happen so many times when you search for a domain name. Finding the right domain name for you is not going to be easy, therefore you might want to look into hacks.

Before buying

Great, now you found your domain and are ready to buy it. No, you are not! Something is missing. You need to make sure your domain name does not create legal issues. Make sure it is not similar to the one of another company doing the same business as you do.